Nöjesguiden Malmö/ lund PRIZE

Nöjsguiden Malmo / Lund prize takes place today at the Malmö City Theater Hipp. Nöjesguiden will be honouring the nominees and their exceptional contribution to cultural life in Malmo and Lund. The after-party will be held at Babel.

Malmö / Lund Prize has nominated persons and phenomena that have contributed to giving malmö/lund ‘something more’ by inspiring & encouraging others to surpass themselves in 2009. In other words: Urban locomotives.

Ducimus Films will be there documenting and filming this exciting annual event….Glamour, Surprises and a wonderful atmosphere….


Malmö/ Lundapriset 2009 – och de nominerade är…

SVT @ rampljuset

For a while ago I was ask to be a part of a child’s program; Rampljuset at SVT Play (Sveriges Television)svt 13

A Swedish channel; this is the result of having such an experience.  Believe it or not I was so nervous as hell but I manage to continue the show “at least until I was allow”.svt 2


Even though I didn’t win and go to the next level I consider myself very lucky just to have the change to try. I managed to plat on live one of my re mixes and that´s what I feel more proud of it.svt 11

I didn´t really like to watch myself on the T.V because it felt very strange but it was very funny moment.

I was struggling about whether or not to post this but… I guess that after listening to some of my friends I should share it with the World of internet as well.

svt 5At first I didn’t wanted to be part of a Swedish child´s program but later on my friends made me change my mind. 

 Children are the future and therefore if I could managed to influence someone on the program in a positive way then I guess I will feel more than happy, and this is the strongest reason for why I changed my mind.

svt 6


Enjoy it…

Click here to watch program 8.

Ads campaigns & useful websites

A couple of months ago I was asked to write a few links to existing campaigns & websites that I like with a short description of why … Here are some of them;

ted1Ted. – This is one of my favorite link/website as ‘Ted’ brings together three of the main topic’s that I find interesting “Technology, Entertainment and Design”. I’m inspired by their main goal which is spreading their ideas thru the world. I visit this site regularly to watch new discussions & talks. http://ted.com

imagesThe Great Wall; Corona commercial;

“The Mexican spirit doesn’t know frontiers, corona the Mexican beer most sold in the World.” “Everything in moderation.”

That’s the translation from Spanish, I like it a lot because their targeting campaign and message is not to be the best but to be the beer most sell in the world in contrast to the Heineken campaign, “probably the best beer in the World”. Both companies have managed to compete, using campaign slogans that make equally impressive & global/international claims. A great ad campaign.

elekto avdelingenElektroavdelingen. I like the overall look of this site; its simplicity, style of the icons & the kitsch color scheme. I especially like the film, where its possible to view the whole process of ‘building’ the site and follow a group of people as they cooperate & bring together their various crafts & skills to actually build the site in reality with real materials rather than by computer animation. This also appeals to me as I’m very creative & hands on myself. http://elektroavdelingen.no/

logopondLogopond. – I really enjoy this site as its only focus is logos. I’ve been designing my own logo & I came across this site whilst researching logo design. I’ve found it interesting to learn about the various ways to transcribe & portray the name of a product/business into a logotype. As they say Identity and Inspiration to each client. http://logopond.com/

TBWA 009TBWA. – The under-construction site for a couple of months ago in Denmark. To be honest at first I didn’t really get your message, it confused me and I didn’t have patience until now. I was staring at the window and suddenly it hit me. You take us to your World in a very creative and mysterious way. Ctrl – and everything becomes clear. I really like sites that are interactive and where you have to search to find their message or meaning.

Once upon a time TBWA had a site as the picture above. I was trying to explain their message / meaning as I explained above but I couldn´t find that website no more. Instead I found the real and new website. http://www.tbwa-denmark.com/

TBWA 004Luckily I had recorded their site in my own creative way because I was aware that it will be there for a short period. I was right since they have change the link. So I started to play along and recording it, by using a re-mix that I made as a background; Destinación Desconocida (destination unknown). 

I created a total different environment more suitable for my thinking and  after 5 minutes it hit me. 

I just discovered how to get into their site and their message. They don’t give it to you straight away, you have to figure it out yourself and search for it.

Dynamite Surfing

quicksilverlogoWeather is real or not this ad has create a huge marketing impact among people, specially surfers, the main potential targeting group. A friend of mine who is a surfer showed it to me a couple of months ago.  Last month on a visit to TBWA  in Denmark, Mr. Paul showed us the same video, a clear example that messages on the net are passed across different countries.

Over a million have watched it and thousand have even comment on this viral campaign.  Original thinking is showed at the end of the video and is indeed a very original way of creating advertisement. http://global.quiksilver.com/

I’m glad that I was asked to do this task as I regularly post links & discuss campaigns that appeal to me on my blog; you can read more about what interests me & see some of my projects in progress on http://www.swemex.net or my remixes at http://soundcloud.com/swemexanton


This is my city, MALMÖ

malmo12Appart from Mexico city, Malmö is the second city that I have lived most of the time (6 years).  And if you do not have any clue where is situated it´s in the south of Sweden and its the third biggest cities after Stockholm and Göteborg. 


About two days ago a good friend of mine; Yanto launched a new website called www.acting.com and also he showed me the final worked of a project that he has been involved early on.

Enjoy Malmö…

Click here to see the promotional film from Malmö city.

Did you know?

If you are one millin in China… there are 1,300 people just like you.

China will soon become the NUMBER ONE English speaking in the world

The 25 % of India´s population with the highest IQ´s… is GREATER than the total population of the United States. TRANSLATION: India has more honours kids than America has kids.

The top 10 in-demand jobs in 2010… did not exist in 2004.

The U.S. Department of Labour estimates that todays´s learners will have 10- 14 jobs… by the age of 38.

And well what does all that mean… ? Have a look to watch the 5 min introduction of really amazing facts about the future of Internet and computers.