Breast fest

Breast Fest is the world’s first film festival dedicated to the issues surrounding breast cancer. To promote this years festival, we created a film of our own: a musical that reflects our younger target and acts as a metaphor for how the community comes together to support one another at the festival. The posters and a :30 sec cinema spot all lead to the where you can view the musical and find out more about the festival films, speakers and workshops.


Here’s the new global campaign for Nike,  “Write the Future“. The mood of a whole nation.

The decline of a would-be hero. Fame. Infamy.The possible futures of the world’s top footballers are played out in epic fashion. All hang in the balance. Only the moments on the pitch will decide what really happens. And the margins for error could not be more narrow. An excellent work of the agency Wieden & Kennedy. Directed by Alejandro Gonzalez Inarritu (Babel, 21 Grams) and featuring the incredibly unique music of Dutch rockers, Focus, the film shows how one moment on the pitch can be the catalyst for ripple effects felt around the world.


What is the 48h?

The 48h race takes place in Stockholm on 25-27th March and is Sweden’s only advertising contest for students. Each participant will have 48hours for the project and will be divided into teams of three. Each team member will have a role; a copywriter, an art director and a strategist. The competition, teams will have 48 hours to design a full-page advertisement from a given brief. The client is always a non-profit organization and is kept secret until the brief day. The winning entry will be published in three of Sweden’s largest daily newspapers, Dagens Nyheter, Göteborgs-Posten and Sydsvenskan.

Those  students who are invited to participate are from these univerities:  Beckman, Bergh’s School of Communication, Forsberg, Department of Advertising and Public Relations (GI, IHR, Markit 2 and 3 and further training courses for advertising and PR), Gothenburg School of Economics (focused on Marketing), KY-Akademien, Stockholm School of Economics (only those who study focused Marketing), School of Design and Crafts (HDK), Konstfack, Marketing Academy, Hyper Island (Stockholm) and AcadeMedia Masters (only those who read creative marketing or project management information technology and media production).

Winners will also be rewarded with 20 000 SEK. All entries will be on public display at an exhibition opening on 8 April.

Wish me luck…

Super Bowl XLIV Commercials 2010

The Super Bowl was yesterday, which means commercial time. Did you know there was a survey done stating that 53% of people actually like watching the commercials more than the game? 

If that is the case click on the image below to check out this years commercials. Which one do you like the best?

Super Bowl XLIV logo

New Orleans Saints Indianapolis Colts
31 17

You also might have noticed that the logo is different this time… well actually they changed it in 2008; with no major changes;  the old logo contains too many stars for start,  it reminds me like the United States of America flag (and to be honest it’s not at all one of my favorites) the angle of the ball doesn´t make that much sense to me although I prefer the fonts in the actual 1980 NFL logo.



theloerieawardsAs I mention before this week has been the Loerie Awards and well I make a little research about the agencies involved.

The first Agency is Shy the sun 


“Sea Orchestra” is a lively and visually rich commercial that introduces United’s new international first and business class cabins. In it, a United airplane crosses the ocean and is serenaded by an orchestra of animated sea creatures that are playing a unique version of Rhapsody in Blue using tubas, violins, French horns and the Indonesian gamelan. The score was created by Shy the Sun, a South Africa-based directing team, which used hand-drawn textures, computer animation characters and photographs of water, reefs and skies.

Sea Orchestra2

 Advertiser: United Airlines

Agency: Barrie D’Rozario Murphy

Executive Creative Director: Stuart D’Rozario, Bob Barrie

Copywriter: Dan Mackaman

Art Director: James ZuccoSea Orchestra1

Agency Producer: Holly Stone, Jack Steinmann

Production Company: Passion Pictures

Director: Shy The Sun aka The Blackheart Gang through DUCK Studios

Animator: SSSR, Gaelle Denis

Producer: Belinda BlacklockSea Orchestra3

Music: Trivers & Myers

Mix: Pixel Farm

Mixer: Ken Chastain

 Click here to watch the ad Sea Orchestra

The second agency is Snap35Black Ginger

Bakers Precious Biscuits3Agency: Ogilvy, Johannesburg
Creative Director: Bridget Johnson
Art Directors: Monique Kaplan, Amy Auret
Agency Producer: Lisa Jaffee

BakersPrecious Biscuits1Animation
Directors and Designers: Jannes Hendrikz & Ree Treweek (Shy the Sun)
Production Companies: Shy the Sun & Blackginger
Executive Producer: Tracy-Lee Portnoi
Producer: Nina Pfeiffer

BakersPrecious Biscuits2Animation Supervisor: Darrin Hofmeyr
Matte Painter: Rob Muir
Character Design: Ree Treweek
Compositing: Jannes Hendrikz


Click here to watch the ad Precious Biscuits

The third agencyis “Riverstone Films”



Neotel: No Restrictions

No Restrictions 2


Product: Neotel telecommunications
Executive Creative Director: Damon Stapleton

No Restrictions 3

Art Director: BIBI LOTTER
Copywriter: Charles Pantland
Agency Producer: Kerry MacDonald

No Restrictions 4


Director: Jeremy Holden

No Restrictions 6

Country: South Africa
Other Credits: Post Production / Animation – Framestore, London
Music production – Opus music and radio creation, South Africa

Click here to watch the ad No Restrictions