The surprising power of words

Under the name of  “the surprising power of words” scrabble have managed to put together a brilliant ad campaign. By playing with the power of  particular ‘cliche’ images and phrases and what they normally represent to us. Highlighting the  ability  to be creative with words.  

Shark vs Gold Fish

Cat vs Mouse

Squierrel vs Fox

Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre

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~ by Antonio Acevedo Garrido on August 7, 2010.

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