The surprising power of words

Under the name of  “the surprising power of words” scrabble have managed to put together a brilliant ad campaign. By playing with the power of  particular ‘cliche’ images and phrases and what they normally represent to us. Highlighting the  ability  to be creative with words.  

Shark vs Gold Fish

Cat vs Mouse

Squierrel vs Fox

Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre

Bookmark and Share


~ by Antonio Acevedo Garrido on August 7, 2010.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: