Top 10 most expensive domain names
Sex.com, one of the most expensive domain names in history, is up for auction, with bidding starting at $1 million.
Bidding, which is due to start on March 18 2010, should start at $1 million, or £670,000 Photo: CHANNEL 5
The domain name was last bought in 2006 for a reported $14 million, but what are the others in the top 10?
1. insure.com 2009 $16 million
Domain name bought by QuinStreet, making it possibly the largest ever sale of a domain name, usurping sex.com. It was originally acquired by Insure.com for $1.6 million in December 2001. The website provides life, car and health insurance quotes among others.
2. Sex.com 2006 $14 million
Bought by Gary Kremen, the founder of dating website Match.com, in 1994. Has been the subject of a lengthy legal battle, but took the prize for the highest report domain price in 2006. Is now up for auction.
3. fund.com 2008 £9.99 million
Publicly traded Internet company that operates in the financial services. Provides information on investment fund options, gives expert opinion and lets users build portfolios. There is some dispute as to whether Fund.com or sex.com holds the record for the highest price web domain.
4. Porn.com 2007 $9.5 million
5. business.com 1999 $7.5 million
Business search engine and web directory founded in 1999 by Jake Winebaum, a previous chairman of the Walt Disney Internet Group, and Sky Dayton, founder of Earthlink. In July 2007 business.com, the company, was sold to Yellow Pages publisher RH Donnelly for $345 million.
6. diamond.com 2006 $7.5 million
Not to be confused with the car insurance company, Diamond.com quite simply sells diamond jewelry. Bought by online jewelry retailer ice.com.
7. beer.com 2004 $7 million
8. israel.com 2008 $5.88 million
Billed as “your first and best source for information about Israel”. It was bought in 1994 by Joel Noel Friedman, a 46-year-old Jewish American. Rather than seek profit, he originally bought the sight in fear that it would be misused by somebody else.
9. casino.com 2003 $5.5 million
10. toys.com 2009 $5.1 million
Bought last year at auction by ToysRUs. Everybody else stopped bidding at $3 million, but the toy company and National A-1 Advertising, owners of domains such as free.com, boys.com and divorce.com bid kept bidding until the retailer won.
By Chris Irvine
Published: 11:08AM GMT 10 Mar 2010
Information taken by the telegraph.co.uk at news “Top 10 most expensive domain names”