This Wednesday 28 of July 2010 at http://weweka.com/ don´t miss it, mixing live from Sweden to Mexico.
This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.
In this film there are two pieces of licensed music, in the beginning and in the end. All the other music and sound design are original. The opening track (Dean Martin “Good Morning Life”) and closing track (The Ink Spots “I don’t want to send the world on fire”) songs are licensed pre-existing tracks. All original music and sound design is by, human (www.humanworldwide.com)
Traditional Marketing has been stamped as the old type of marketing, with the invention of the Internet; Social Media has established a new era of Marketing strategies. However I believe we should not forget that traditional marketing still can have an amazing response, especially with a simple business card.
Below you can see the power of face to face marketing but also the spontinaity and the energy of the guy in the clip below it reminds me that having a positive first contact with a customer is a key factor into reaching them and making them curious enough to visit your site.
It took me less than 5 minutes to realize the potential of this guy, because as soon as I gave him some of my businesses cards he launched himself imidiately towards a potential custumer and I sat back and just observed him while he was doing his thing.
On July 14th 2010, graffiti artists Gabriel Edvardsson and Max Sjunnesson interpreted the project Short Film #21, by Csaba Bene Perlenberg, and created a huge billboard at the legal graffiti wall by Folkets Park/Möllevångstorget in Malmö. This is the short documentary about the event.
This film has been made by Martin Wikener, and assisted by Emelie Lindberg. This is my first marketing idea and it has truly come alive with this billboard project. Hope you enjoy it and go and visit it.
Old Cassette Tape that we hardly appreciate
I have recreated you with a little more taste
Coz in times like these you might see
the meaning in old things
The past week has been a very busy and crazy weekend. It started on Saturday 10 of July. My first road trip in a car to Amsterdam.
The occasion: mainly because of the 11 of July a friend of mine turned 25 and he (Zei) wanted to do something special; watch the Final of the 2010 FIFA World Cup in South Africa between Spain & Holland.
We truly believed that Holland was going to be the champions of the World Cup 2010, and since Amsterdam is closer to us it became a clear destination choice to celebrate Zei’s birthday and for more new adventures. At the same time it was the second trip with my girlfriend and although we hardly had time to spend together I believe that it was an extremely inspiring adventure for both of us.
I have to admit that Amsterdam impressed me a lot. I have been in many cities around the World but I have never been in such inspiring place with so much craziness at the same time. Wherever you go, you can find a coffee shop near by, at the same time you can wander endlessly admiring the interiors and the alleys of the street.
To be honest I could have spent a lot of time by myself just walking and taking pictures of every little detail of the city, although I deeply know that I will be back to Amsterdam again. From a marketing perspective its a perfect city to open a business selling clothing, art and crafts, paintingss, and much more. I believe that I could also develop my music there (re mixes) and at the same time reach a broader audience for SweMex.