WRITE THE FUTURE

Here’s the new global campaign for Nike,  “Write the Future“. The mood of a whole nation.

The decline of a would-be hero. Fame. Infamy.The possible futures of the world’s top footballers are played out in epic fashion. All hang in the balance. Only the moments on the pitch will decide what really happens. And the margins for error could not be more narrow. An excellent work of the agency Wieden & Kennedy. Directed by Alejandro Gonzalez Inarritu (Babel, 21 Grams) and featuring the incredibly unique music of Dutch rockers, Focus, the film shows how one moment on the pitch can be the catalyst for ripple effects felt around the world.

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~ by Antonio Acevedo Garrido on May 24, 2010.

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