BBC – The web behaviour test

What species of web animal are you? 

Over tha last 20 years the web has changed the World, but what if anything, has it done to us? Take part in a unique experiment to discover the impact the web is having on our brains, and discover which species of web animal you are.

After doing the test I discover that I am a Web Elephant according to the BBC´s latest Lab Uk project which is associated with The Virtual Revolution series which focuses on how technology is changing the way we view and interact with each other with the Worls of the internet surroundings us.  The Web Behaviour Test was launched during the episode 4 of the series. By the way this is one of my main key sources for my thesis work.

Slow – moving – Web Elephants like you browse the internet at a stately, methodical pace- just like real world elephants who rarely see a reason to rush things.

Social – Real- world elephants and Web Elephants are both highly social. Real elephants are able to keep track of their own extended family trees and may even mourn love ones. As a Web Elephant, you often use social networking’s sites to keep track of your friends of family and are happy to rely on information from sites whose content is created by its users.

Adaptable – Real – world elephants owe their adaptability to their large brains and versatile trunks. As a web Elephant you are similarly adaptable and are well-suited to carrying out several different tasks at the same time. (Like writing this, watching the UEFA- Champions league  CSKA Moskva 0 – 1 International and now FC Barcelona 4 vs. Arsenal 1, and listening to my music)

How we worked out your web animal: Our web animals are just for fun, but the test is based on solid and rigorous science, so your results should tell you something interesting about your web behavior. Three aspects of your web behavior were used to work out your web animal.

Adaptable or specialized? The internet allows us to do lots of things at the same time. You might be listening to music (ALWAYS) and updating your blog while receiving news alerts and chatting online with friends. Then an email arrives (and to be honest are mostly via facebook). Can you switch seamlessly between different tasks? Or are you actually less efficient? I believe I concentrate the most.

Indeed, a study from Stanford University in California suggests that people who spend their time multitasking might actually be less good at juggling tasks than non-multitaskers. If you are an `adaptable ´web animal, then you scored highly on ou tests that measured your ability to multitask. If your web animal is `specialized´, then you are probably better suited to taking on one task at a time.

Fast – moving or slow – moving? The internet helps people find information fast. Practice makes perfect, and its possible to learn techniques for getting to the information you need quickly. But speed isn´t the same as accuracy. The first answer you find isn´t necessarily the right answer.

We measured the time it took you to complete a series of search tasks. If you are a fast moving web animal, you took less time than average. This maybe because you know exactly what you ´re doing, but could also mean you missed important information. If you are a slow-moving web animal, this could be because you ´re less confident, that you focused on getting the right answer rather than the first one.

Social or solidarity? The internet has radically multiplied the ways in which we can meet new friends and stay in contact with existing ones. (Internet guru Clay Shirky once said that before the internet came along, the most recent technology that affected the way people sit down and talked to each other was the table.) So how social are you online?

If your web animal is social, you probably told us you spend quite a lot of time on social networking sites and that you tend to trust sites whose content is created by its users. If your web animal is solitary, you probably don´t socialize as much online and are inclined to trust sites whose content is produced in a more traditional, `authoritative’ way.

Social behavior online is a fascinating area of study for our scientists. They would like to understand the relationship between time spent online and the type of information sources users choose to trust.

Professor David  Nicholas  (directors of CIBER, UCL)  mentions on The Virtual Revolution that 40% of people never return to a website.  Internet users seems to be skipping into landscape; no one seems to staying longer for a long time into a  website. In other words the web is changing us into; Thinking linear into thinking associative.

When Dr Ian Rowland and his colleagues started designing this experiment, they talked about web behaviour in terms of ‘fox’ and ‘hedgehog’ people.

Basically there are 2 types of thinking. Fox and hedgehog

Fox- They embraces all kind of ideas, like the wisdom of the crowd, pick things up and that’s how they acquire their knowledge.

Hedgehog – They like one idea and go back, they represent a different type of people.

Mostly the younger generation is Fox, they are been moulding by the web.

Click here to do the test


~ by Antonio Acevedo Garrido on April 6, 2010.

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