What is the 48h?

The 48h race takes place in Stockholm on 25-27th March and is Sweden’s only advertising contest for students. Each participant will have 48hours for the project and will be divided into teams of three. Each team member will have a role; a copywriter, an art director and a strategist. The competition, teams will have 48 hours to design a full-page advertisement from a given brief. The client is always a non-profit organization and is kept secret until the brief day. The winning entry will be published in three of Sweden’s largest daily newspapers, Dagens Nyheter, Göteborgs-Posten and Sydsvenskan.

Those  students who are invited to participate are from these univerities:  Beckman, Bergh’s School of Communication, Forsberg, Department of Advertising and Public Relations (GI, IHR, Markit 2 and 3 and further training courses for advertising and PR), Gothenburg School of Economics (focused on Marketing), KY-Akademien, Stockholm School of Economics (only those who study focused Marketing), School of Design and Crafts (HDK), Konstfack, Marketing Academy, Hyper Island (Stockholm) and AcadeMedia Masters (only those who read creative marketing or project management information technology and media production).

Winners will also be rewarded with 20 000 SEK. All entries will be on public display at an exhibition opening on 8 April.

Wish me luck…


~ by Antonio Acevedo Garrido on March 24, 2010.

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