Páginas Amarillas – Yellow Pages

I´m from one of the last  generations that grew up using the yellow pages, or as we  call it in Spanish páginas amarillas. I can´t remeber the last time that I actually used the yellow pages but I believe that is a part of the history.

There is no doubt that these days the internet is most peoples first choice when searching for information instead of the traditional big yellow book. It´s mainly the older generations that still use old school methods.

In many ways it´s great news for the enviroment (once we finally stop receiving the yellow books) and it brings a whole new meaning to having information at your finger tips.

I think it´s a great  campaign, such a simple and creative idea.I love the collage with the old pages.

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~ by Antonio Acevedo Garrido on March 13, 2010.

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