Are you tired of having bad news?
Wait a minute, STIHL can change that!


From home to professional use, in other words; made for professional loggers, landscapers, homeowners, construction workers, farmers, firefighters… and long – winded writers. It seems to me that they try to cover a vast diversity of clientele but still all of them have one thing in common: A NEED. 

This is a great marketing campaign according to me because not only they use the power of their tools and transmit it on their advertisement campaign but also they manage to combine it and give us a comprehensible, creative and soundless message.

“It´s Much More Than a Chain Saw, It´s a an Authentic Piece of History”

For the power to do more, with a tool that’s made to last, look to STIHL and our way of clearing things up.

Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James
Retouching: Act Two Um/Stuart Callow


~ by Antonio Acevedo Garrido on April 13, 2009.

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